And the “Beat” Goes on: Taco Bell® Feed the Beat® Hits the Stage for Its Fifth Consecutive Year

4 Sep

Call to Entry Reopens for Bands that Love Taco Bell to Feed Their Hunger

IRVINE, Calif. –Hungry for an encore? Well, after four successful years and rewarding more than 265 up-and-coming bands, Taco Bell® today announced the much anticipated return of its Feed the Beat® program for a fifth year.

This year, Taco Bell continues to search for bands “outside the bun” in the music industry to provide them with free Fourthmeal – the late night meal between dinner and breakfast – to fuel bands on tour while also bringing bands opportunities to gain exposure for their music. Taco Bell will again conduct a nationwide search for 100 bands and provide them with one month’s supply of Fourthmeal ($500 in $5 Taco Bell Bucks per band). With no need to stand in line, “auditions” for Feed the Beat launched August 23, and continue until Friday, September 17. Interested bands can visit http://www.feedthebeat.com/signup/ for more information.

Taco Bell’s Feed the Beat program is not just about satisfying late night hunger for bands. It also serves up opportunities to help bands get noticed through Taco Bell’s influential sponsorships and marketing platforms. Taco Bell will continue to build awareness for the program through its integrated partnership with MTV, which has included some Feed the Beat bands performing with the House Band at the 2009 Video Music Awards (VMAs) that was seen by nearly 27 million viewers(1).

“Music plays a massive part in our customers’ lives as both entertainment and self-expression. At Taco Bell, we understand the importance of music and how our customers see the relationship between music and the Taco Bell brand,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “Through the Feed the Beat program, we help support up-and-coming bands and artists who are working hard toward their big break in a challenging industry, so whatever help we can offer, whether it’s with free Fourthmeal or helping get them valuable broadcast exposure, we want to show our support and encouragement. Taco Bell is looking for new ways to promote the music community and bring that relationship to our customers for all to enjoy.”

Bands from across the country that are touring this fall can apply by filling out an online submission form now through Friday, September 17, at http://www.feedthebeat.com/signup/. Feed the Beat bands will be announced on Tuesday, Sept. 28, with the re-launch of http://www.feedthebeat.com/. Eligible bands need to have a dedicated fan base, be on tour during the fall and have either a band Web page or MySpace page. For more information and a copy of the official rules, bands can check out http://www.feedthebeat.com/signup for the entire band submission criteria and guidelines. There is no fee to enter the contest. Registration process begins August 23, 2010 at 12:00:01 p.m. (PT) and ends September 17, 2010, at 11:59:59 p.m. (PT). Band members must be 18 years or older to enter and located in the 50 United States or District of Columbia. Void where prohibited.

Feed the Beat alumni bands include some of the most exciting acts today, including Cobra Starship, 3OH!3, The Gaslight Anthem, Manchester Orchestra, Underoath, Blitzen Trapper, The Academy Is…, Girl Talk, A Place to Bury Strangers, Hit The Lights, Say Anything, Shadows Fall, Delta Spirit, The Devil Wears Prada, The White Tie Affair and more. Head to www.feedthebeat.com to see the full list of alumni bands and follow along with their involvement in the program on Twitter @FeedtheBeat.

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